What is Penguin?
Google Penguin is a web spam fighting algorithm first published in April 24, 2012. The update on Google Search algorithm to make google web search results more appropriate and opt out those sites violate Googles Web Master guidelines by using black hat SEO techniques, duplicate contents, Paid Link building to make site ranking higher etc.
It is important to know what are these black hat methods are and should not take short cut than usual white hat method.Slow and Steady wins the race. Due to the algorithmic update there is a consequence of taking shorter routes. Yes by Google’s estimates, Penguin affects nearly 3.1% of search engine queries in English, 3% of queries in languages like German, Chinese, and Arabic, and an even biggest percentage of them in "highly spammed" languages.
I never used duplicate content but why my site was penalized?
Some legitimate sites and SEOs have been caught with this latest algorithm change. It appears anchor text was to blame in these cases, as the links pointing to these sites concentrated on only one or a few keywords while the content of the websites was satisfactory.
Google particularly mentions that gateway pages, which are only built to glamour search engine traffic, are against their webmaster guidelines. Still now, unfortunately many SEO people carelessly use this technique.
Any Recent Changes on Google Penguin 2 from Penguin 1?
Yes “Penguin 2.0” is a new update that is devoted to try to find black hat webspam, and try to target and address that. So this one is a little more extensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.”
Late on Wednesday (May 22 2013), Cutts revealed that the update rolled out. He took to his personal blog to say, “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”
“This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally,” he noted. “For more information on what SEOs should expect in the coming months”
This does not mean that this is the last we’ll see of Penguin, by any means. When a reader of Cutts’ blog noted that he still sees a lot of spam in results, Cutts responded, “We can adjust the impact but we wanted to start at one level and then we can modify things appropriately.
So, it sounds like they’ll still be working on Penguin-ifying results more beyond the update that has already rolled out. I presume this will come in the form of data refreshes, much like the last two version of Penguin we’ve seen.
Penguin is all about webspam, and Cutts discussed other webspam initiatives in that video. Specifically, he talked about denying value upstream for link spammers.This is not part of the Penguin update that just rolled out, so expect more there too.
Tell me more about Penguin 2.0 and give me some good news?
OKAY..Penguin 2.0 – not just an update of Penguin 1.0, its a whole new version. At this stage the update is less than a week old, it is kind of hard to tell what the impact has been over a broad number of sites, but site owners will definitely be able to see if it has impacted their own site or not.
Now the Good news: Penguin 2.0 is glancing to reward webmasters that run a great site that users love. The type that when they tell their friends (and those friends tell others), they bookmark them and visit them often. Get ready to see that again as I’m thinking since they probably have the power to get bookmarking stats from their chrome browser, they’ll likely use it to see who is bookmarking what.
High quality content is still what you should be working on. You’ve made a website – make it something you can pour your heart into and try to create new, useful content every couple/few days to keep things fresh. By doing this, you should see Google scanning your pages more often (you can check this in Google Webmaster Tools; Health –> Index Status) and see an increase in search queries and clicks.
Penguin 2.0 is concentrating a lot more on finding paid links that flow page rank to other sites. If you have links on your site to other sites, make sure you are using the nofollow attribute. 2.0 is more comprehensive than Penguin 1.0 in this respect and it expects to go deeper and have a bigger impact on link spammers.
Penguin author Matt also touched on advetorials (an advertisement in the form of an editorial). He stated that while all advetorials are not bad necessarily, some violate Google’s quality guidelines. You want to make sure that if you are taking money for links/ads/advetorials that it is clearly stated so that visitors don’t think its organic or editorial.
There is nothing wrong with native advertising mind you – just be sure that they should not flow page rank.
Expect Google to go upstream and follow known link spammers to deny value to their sites and to the sites selling link spam. They will be using more sophisticated link analysis checks with this update.
Bad News for Hackers: Update on Webmaster tools
On the other side of things, this summer’s update of Penguin will also concentrate on hacked sites. They are working on ways to detect them better/sooner and are also working on better/different ways to communicate to ‘regular’ webmasters.
They (Google Team) understand that every webmaster doesn’t partake in their webmaster tools, but they’d like to try and make their webmaster tools a kind of ‘one stop shopping’ for webmasters so they can communicate information to them easier. If you are reading this and haven’t set up webmaster tools for your site(s), then I’d suggest you go do that today some time. There is a wealth of information in there and it can help show you what you are doing right (and wrong) on your site.
Name some biggest Looser's hit by Penguin?
The list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child).
Here’s their initial list of the 25 biggest Penguin 2.0 losers:
My site is effected what shall I do ?
If your site was affected by the “Penguin” update and you don’t think it should have been affected then please contact us.
It then asks for the URL of your page, an example of a search that you’d expect it to show up for but which instead lists “non-ideal results” and any additional comments.
The second option is Google’s standard spam reporting page. If you’re seeing spam that you think the Penguin Update should have caught, Google says to use that form, bypass options like reporting paid links and use the “Report web spam” button.
More details for visit our Website... We are London based Search Engine Optimisation service provider seo company uk. We offering Web eCommerce design with Website Maintenance and Hosting, Search Engine Optimisation and Online Marketing Service.
Google Penguin is a web spam fighting algorithm first published in April 24, 2012. The update on Google Search algorithm to make google web search results more appropriate and opt out those sites violate Googles Web Master guidelines by using black hat SEO techniques, duplicate contents, Paid Link building to make site ranking higher etc.
It is important to know what are these black hat methods are and should not take short cut than usual white hat method.Slow and Steady wins the race. Due to the algorithmic update there is a consequence of taking shorter routes. Yes by Google’s estimates, Penguin affects nearly 3.1% of search engine queries in English, 3% of queries in languages like German, Chinese, and Arabic, and an even biggest percentage of them in "highly spammed" languages.
I never used duplicate content but why my site was penalized?
Some legitimate sites and SEOs have been caught with this latest algorithm change. It appears anchor text was to blame in these cases, as the links pointing to these sites concentrated on only one or a few keywords while the content of the websites was satisfactory.
Google particularly mentions that gateway pages, which are only built to glamour search engine traffic, are against their webmaster guidelines. Still now, unfortunately many SEO people carelessly use this technique.
Any Recent Changes on Google Penguin 2 from Penguin 1?
Yes “Penguin 2.0” is a new update that is devoted to try to find black hat webspam, and try to target and address that. So this one is a little more extensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.”
Late on Wednesday (May 22 2013), Cutts revealed that the update rolled out. He took to his personal blog to say, “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”
“This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally,” he noted. “For more information on what SEOs should expect in the coming months”
This does not mean that this is the last we’ll see of Penguin, by any means. When a reader of Cutts’ blog noted that he still sees a lot of spam in results, Cutts responded, “We can adjust the impact but we wanted to start at one level and then we can modify things appropriately.
So, it sounds like they’ll still be working on Penguin-ifying results more beyond the update that has already rolled out. I presume this will come in the form of data refreshes, much like the last two version of Penguin we’ve seen.
Penguin is all about webspam, and Cutts discussed other webspam initiatives in that video. Specifically, he talked about denying value upstream for link spammers.This is not part of the Penguin update that just rolled out, so expect more there too.
Tell me more about Penguin 2.0 and give me some good news?
OKAY..Penguin 2.0 – not just an update of Penguin 1.0, its a whole new version. At this stage the update is less than a week old, it is kind of hard to tell what the impact has been over a broad number of sites, but site owners will definitely be able to see if it has impacted their own site or not.
Now the Good news: Penguin 2.0 is glancing to reward webmasters that run a great site that users love. The type that when they tell their friends (and those friends tell others), they bookmark them and visit them often. Get ready to see that again as I’m thinking since they probably have the power to get bookmarking stats from their chrome browser, they’ll likely use it to see who is bookmarking what.
High quality content is still what you should be working on. You’ve made a website – make it something you can pour your heart into and try to create new, useful content every couple/few days to keep things fresh. By doing this, you should see Google scanning your pages more often (you can check this in Google Webmaster Tools; Health –> Index Status) and see an increase in search queries and clicks.
Penguin 2.0 is concentrating a lot more on finding paid links that flow page rank to other sites. If you have links on your site to other sites, make sure you are using the nofollow attribute. 2.0 is more comprehensive than Penguin 1.0 in this respect and it expects to go deeper and have a bigger impact on link spammers.
Penguin author Matt also touched on advetorials (an advertisement in the form of an editorial). He stated that while all advetorials are not bad necessarily, some violate Google’s quality guidelines. You want to make sure that if you are taking money for links/ads/advetorials that it is clearly stated so that visitors don’t think its organic or editorial.
There is nothing wrong with native advertising mind you – just be sure that they should not flow page rank.
Expect Google to go upstream and follow known link spammers to deny value to their sites and to the sites selling link spam. They will be using more sophisticated link analysis checks with this update.
Bad News for Hackers: Update on Webmaster tools
On the other side of things, this summer’s update of Penguin will also concentrate on hacked sites. They are working on ways to detect them better/sooner and are also working on better/different ways to communicate to ‘regular’ webmasters.
They (Google Team) understand that every webmaster doesn’t partake in their webmaster tools, but they’d like to try and make their webmaster tools a kind of ‘one stop shopping’ for webmasters so they can communicate information to them easier. If you are reading this and haven’t set up webmaster tools for your site(s), then I’d suggest you go do that today some time. There is a wealth of information in there and it can help show you what you are doing right (and wrong) on your site.
Name some biggest Looser's hit by Penguin?
The list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child).
Here’s their initial list of the 25 biggest Penguin 2.0 losers:
My site is effected what shall I do ?
If your site was affected by the “Penguin” update and you don’t think it should have been affected then please contact us.
It then asks for the URL of your page, an example of a search that you’d expect it to show up for but which instead lists “non-ideal results” and any additional comments.
The second option is Google’s standard spam reporting page. If you’re seeing spam that you think the Penguin Update should have caught, Google says to use that form, bypass options like reporting paid links and use the “Report web spam” button.
More details for visit our Website... We are London based Search Engine Optimisation service provider seo company uk. We offering Web eCommerce design with Website Maintenance and Hosting, Search Engine Optimisation and Online Marketing Service.
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